Dwayne Johnson has already conquered the worlds of professional wrestling, movies and tequila, and now he's poised to take over another realm: men's skin care.
The 51-year-old superstar launched the men's skin care line Papatui, which launches Thursday on Papatui.com and March 10 at Target stores nationwide.
The action star took to Instagram on Thursday to speak about the line in a new video, where he talks about breaking the stigma about men's skin care.
He also spoke with People about the new products, all of which are under $10 apiece, after revealing he wished he had reconciled with his father.
Johnson captioned his Instagram post, 'Welcome to the world of my @papatui_ men’s care. As you guys know, I’m an advocate for wellness, grooming and men taking better care of ourselves. And while we may not always talk about it, us guys all want to look better and feel better too.'
Dwayne Johnson has already conquered the worlds of professional wrestling and movies, and now he's poised to take over another realm: men's skin care
The 51-year-old superstar launched the men's skin care line Papatui, which launches Thursday on Papatui.com and March 10 at Target stores nationwide
He also spoke with People about the new products, all of which are under $10 apiece
'At Papatui, I’ve worked directly with best-in-class scientists & experts to make sure all our products are high quality, effective and affordable for everyone,' he added.
'Most importantly, I wanted to deliver a line of products that you can trust - so you can look, feel, and smell amazing,' he added.
'I invite you all to #TakeBetterCare with PAPATUI, officially AVAILABLE NOW on Papatui.com and exclusively sold in every TARGET store across the country starting this Sunday, March 10th,' he concluded.
The video showed Johnson revealing he is, 'hyped' to finally roll out these products, 'after years in development and years of testing this product with hundreds and hundreds of guys.'
'Now, over the years, you and I have had a lot of conversations, a lot of dialogue, a lot of Q&A's as we have talked about our workouts, our cheat meals, our businesses, our ambitions, our why, our relationships, our tequila, but what you may not know is I have so many of you guys quietly what I use on my skin, what is my routine,' he said.
He added that those conversations about his skin have always been, 'dudes pulling me aside and asking me, "Hey Rock, can I talk to you for a second?" And they're kind of looking around, "What do you use on your skin?" I'm like, "Dude, why are you whispering?" Let's have this conversation out in the open.'
Johnson added he brought together, 'a group of very highly talented scientists and skin care experts' to bring his Papatui lineup to life.
He added that he wanted to focus the line on products that were, 'hard-working, efficacious, high quality, and, at the end of the day, it was important for me to deliver to you guys formulations that were premium, and, just as important, accessible price points between eight and 10 bucks.'
'At Papatui, I’ve worked directly with best-in-class scientists & experts to make sure all our products are high quality, effective and affordable for everyone,' he added.
He added that those conversations about his skin have always been, 'dudes pulling me aside and asking me, "Hey Rock, can I talk to you for a second?" And they're kind of looking around, "What do you use on your skin?" I'm like, "Dude, why are you whispering?" Let's have this conversation out in the open.'
Johnson added he brought together, 'a group of very highly talented scientists and skin care experts' to bring his Papatui lineup to life
The actor added that, since the name of his production company is Seven Bucks Entertainment (which references the amount of cash he had when he was cut by the Canadian Football League and joined the WWE), he wanted to deliver affordable products to his fans, with nothing over $10.
He added that every Papatui product is paraben-free, sulfate-free, PEG (polyethylene glycol) free, dye-free, admitting that is all stuff that is, 'bad and in a lot of products out there that is not in Papatui.'
Johnson also wanted to make sure that every product smelled good, adding they worked with an 'iconic fragrance house called Fermaniche' to put, 'an incredible iconic smell' in his products.
He went on to showcase some of the various products like body wash, bar soap and even tattoo products that will hydrate the tattoos and make them not stick to your clothes.'
The Rock added that the 'secret weapon' of the line is the toner, 'in terms of balancing your PH, evening out your face, tightening your pores.'
'In the end, I hope you love Papatui as much as I do,' he concluded in the video.
He also spoke with People, where he added, 'I am passionate about trying to do my best to take care of myself inside and out. Like so many of us, I had a great curiosity; I'm always experimenting — how can I improve my skincare and my grooming?'
And with that daily intention I saw an opportunity here to create a product with great quality but also great accessibility in terms of cost. Let's think about the consumer and let's deliver quality at a very accessible price,' he added.
The actor added that, since the name of his production company is Seven Bucks Entertainment (which references the amount of cash he had when he was cut by the Canadian Football League and joined the WWE), he wanted to deliver affordable products to his fans, with nothing over $10
The Rock added that the 'secret weapon' of the line is the toner, 'in terms of balancing your PH, evening out your face, tightening your pores.'
He added that the name came together when he was taking his daughters back to Hawaii where he spent part of his childhood
He also revealed that his Jungle Cruise co-star Emily Blunt is who turned him on to using toners, which lead to him developing his own for Papatui
He added that the name came together when he was taking his daughters back to Hawaii where he spent part of his childhood.
'My grandfather nicknamed me "Tui." And I thought, "Okay, let's start there. There's something interesting there." On the Papa side, I'm a proud girl dad. I have three daughters, house full of estrogen, and my favorite role is being a dad. So Papa. And then I started to realize that, "Oh my God, this is all coming together in a kismet way. Papa in Samoan means "rock," he added.
He also revealed that his Jungle Cruise co-star Emily Blunt is who turned him on to using toners, which lead to him developing his own for Papatui.
'I tried them and I realized, "Oh my God, this is a secret weapon in terms of evening out your complexion and tightening your pores!" he said.
'Our toner balances the pH of your skin — it's become a secret weapon for me. I appreciate that kind of feedback from either Emily or family, friends — it's been so helpful,' he added.