It's hard to believe that Selena Gomez has ever had a bad hair day.
But the musician now credits haircare brand Pantene for giving her tresses a whole new lease of life as she serves as the new ambassador.
Selena tells fans 'strong is beautiful' as she shows off her stunning shape in a white minidress for the new TV adverts.
Mane event: Selena Gomez boasts a beautiful mane as she serves as the new face of Pantene
It's easy to see why the pretty brunette was chosen as the new face, thanks to her envy-inducing chocolate mane.
Shot by Paola Kudacki, the campaign gives Selena's lustrous locks full glory as she praises the shampoo brand for allowing her to grow out her chestnut locks to a lustrous shoulder-length.
'Whenever I try to grow out my hair, strands always break off but now Pantene is making my hair practically unbreakable.'
Exquisite: She tells fans that 'strong is beautiful' as she praises the brand for allowing her to grow her hair
Selena says she's able to 'love her hair longer' adding: 'I know blow-drying fries my hair but I'm never going to stop because now I've got Pantene.'
The musician hasn't given her hair an easy ride, thanks to her demanding tour schedule that sees her regularly flicking her mane about during high-octane performances.
Selena's Revival Tour, which kicked off in May in Las Vegas and ends with a Mexico stop in December, has been met with much anticipation and excitement from her cohort of loyal followers.
Long and strong: It's hard to believe that Selena has ever had a bad hair day
The tour will go on to Kansas City, Denver and Pheonix in the next week, having just hit San Diego on Wednesday.
She has even been teasing new music that she's been recording while caught up in tour mode in 2016.
Selena posted a picture with the caption: 'After a few weeks in the studio bus safe to say.. we are VERY close to album #2 #SG2'
Tough: It's easy to see why Selena was chosen to be the face of the haircare brand