The Rock trademarked and took ownership of 20 of his popular nicknames and phrases as part of his deal to join TKO's executive board, the joint effort that oversees WWE and UFC.
Dwayne Johnson joined TKO in late January, days before new sexual assault allegations against former WWE CEO and Chairman Vince McMahon came to light, forcing the 78-year-old to leave professional wrestling again.
Johnson now owns 'The Rock' as an entity by itself and his nicknames such as 'The Great One', 'The Brahma Bull' and 'The People's Champion'. He also owns the trademarks to the names of his two signature moves — 'The People's Elbow' and the 'Rock Bottom'.
Several of his signature catchphrases were also trademarked according to an SEC filing including 'If you smell what The Rock is cooking' and 'Know your role and shut your mouth'.
A noteworthy part of the trademarks is Johnson having control of those phrases only within the walls of WWE, meaning anyone can say it publicly, but inside the sports-entertainment universe, only The Rock has access to those phrases and nicknames.
In addition to his Hollywood and wrestling careers, The Rock now has power on the TKO board
Johnson became famous with WWE in the late 1990s before transitioning to his acting career
Also as part of his executive role with TKO, Johnson has decision-making power and stock options worth up to $30million, per TMZ.
Johnson is one of the most popular professional wrestlers of all-time, and translated his success with the WWE into a longstanding acting career, where he's one of Hollywood's most in-demand actors..
The Rock began to focus on acting full-time and put WWE on the backburner in 2004, after starting with the company in 1996.
He started making sporadic in-ring appearances for the WWE again in 2012, where he started a feud with fellow wrestler and Hollywood actor John Cena, culminating in two WrestleMania main events in consecutive years.
Johnson is back on WWE television, currently playing a villainous role for the first time in two decades, in lead-up to the company's biggest show of the year, WrestleMania 40, in April.
Johnson is pictured here with McMahon at the New York Stock Exchange in late January
The Rock is heavily expected to compete during WrestleMania, with Johnson's last recognized WWE match being a six-second win over Erick Rowan in 2016. Before that, it was the latter of his WrestleMania main events with Cena in 2013.
Johnson was brought back into active storylines in January with the lure of a match against current WWE Universal Champion, and fellow Anoaʻi family member, Roman Reigns as the plan.
WWE's fan base having a negative reaction to The Rock supplanting other full-time wrestlers in the company's main-event scene, like Cody Rhodes, forced a change in creative plans and Johnson playing a heel, or a villain.
Off-camera, Johnson holding owning those trademarks makes him one of the most powerful people in combat sports.